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As generative AI (GenAI) rapidly evolves and reshapes academic work, it’s essential for scholars to understand the tools, their applications, and the ethical responsibilities that come with using them in both academic and public-facing scholarship.

Imagine transforming a dense, technical journal article into an interactive, data-rich story with graphics within seconds. Juan C. Cruz of the Universidad de los Andes in Bogotá, Colombia will break open the AI “black box� and reveal the practical frameworks, prompt strategies, and essential safeguards that turn raw research into binge-worthy, multimodal content. You’ll gain insights backed by hard data on balancing accuracy and bias, plus a proven roadmap for scaling AI-powered outreach without compromising scientific integrity.

Then Renee Robinson of Seton Hall University will guide you through how GenAI tools like ChatGPT, Copilot, and Gemini can be integrated throughout the scholarly process, from research and writing to public dissemination. She will explore the practical applications of AI at each research stage, while addressing critical ethical considerations and best practices to ensure responsible, transparent AI use in scholarship and creative work.

This ACS Webinar is moderated by Gregory Wiedman of Seton Hall University and co-produced with the ACS Committee on Public Relations and Communications.

What Will You Learn

- How to streamline the research-to-communication pipeline using AI to transform draft manuscripts into plain-language summaries, dynamic visualizations, and compelling video scripts, all within an integrated workflow

- How to ensure accuracy, transparency, and ethical rigor by reducing errors, maintaining clear citation trails, safeguarding authorship, and applying human-AI checkpoints

- What practical AI tools and ethical best practices are available to integrate GenAI into academic and public-facing scholarship, with strategies to responsibly enhance research, writing, and dissemination