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Tequila is the only art we can drink,�� according to the Tequila Regulatory Council of Mexico. But how much does science contribute to this artisanal craft?

While tradition defines tequila, chemistry enhances it—ensuring quality, safety, and authenticity without altering its essence. Scientific advancements, particularly in analytical chemistry, have played a crucial role in improving the evaluation of tequila production while also helping producers navigate international trade barriers. Join Humberto Gómez Ruiz from the Universidad Nacional Autónoma de México as he explores how cutting-edge analytical techniques, including isotopic analysis by CGIRMS, are evolving the certification of tequila. Learn how these innovations help protect Mexico’s most iconic spirit and secure its place in global markets.

What You Will Learn:

• The agave-tequila production chain and why it’s more than just an artisanal process
• How analytical techniques help overcome trade barriers
• The role of analytical chemistry in certifying and protecting Mexican products