Live virtual event
May 15, 2025 | 11 AM鈥�12 PM ET
60 minutes
Professional Development
Chemistry Education
Ever wonder why some messages stick while others are forgotten immediately?
For marketers trying to reach technical audiences, there鈥檚 a whole body of research that can help you answer that question: the science of science communication.
While often associated with making science more accessible to the public, science communication best practices are rooted in research that offers valuable insights for engaging scientists and other technical professionals.
We'll highlight key studies from peer-reviewed literature about audience identity, messaging, and communication modes. As we explore these studies, we鈥檒l show how they can inform how you structure marketing efforts when targeting scientific audiences.
Shane Hanlon
Executive Editor, BrandLab
Jordan Nutting, PhD
Senior Editor, C&EN BrandLab
Keep learning. Excel in your career.
Choose from more than 200 courses in seven different categories, taught by experts in the chemistry community, online and in person.
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