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Preparation Always Leads to a More Impactful Outcome

Natalie LaFranzo explains a key benefit that solid preparation provides you when it comes to client meetings, interviews, and more
Industry Matters Newsletter
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At some point in our careers, we may come to the realization that we either know enough or have sufficient confidence to 鈥渨ing it.鈥澛� This could be related to a presentation, client meeting, or candidate interview where little to no preparation is required to聽actually make聽it through without failing. While some may find this approach invigorating or even necessary due to time constraints, my advice is to always find, or make, the time to prepare.聽

When you set aside time to prepare for an interaction, presentation, or meeting, the outcome is often richer and more impactful. Think about the stakeholders involved. What are their goals? What do you hope to accomplish? Considering these questions;聽reflecting on your message, delivery, and body language;聽and potentially preparing backup slides or follow-up materials ahead of time can help ensure success. Consider objections you might face when working towards your goal and plan out how you would address them. This level of preparation doesn鈥檛 mean that you鈥檒l have all the answers, but it does mean you鈥檒l have more mental space to deal with the unknowns you encounter. Importantly, seasoned leaders and new leaders alike can benefit from this approach.聽As leaders, agility聽is absolutely a strength, but preparation ensures you鈥檒l have a solid foundation to jump from in the event you need to pivot.

Natalie LaFranzo, PhD, Director of Business and Market Development, Personalis
Natalie LaFranzo, PhD, Director of Business and Market Development, Personalis

Natalie聽LaFranzo聽has grown her career commercializing and supporting next-generation sequencing assays for applications in industries including medicine, agriculture, biofuels, and more. She is currently the聽director of聽business and聽market聽development at聽Personalis, where she supports the translation of genomic technologies into clinical practice. Prior to joining聽Personalis,聽Natalie聽was the聽vice聽president of聽market聽development at Cofactor Genomics, an RNA diagnostics company.鈥�

Natalie聽is an active volunteer聽with聽the American Chemical 中国365bet中文官网聽(ACS), currently聽serving in聽a number of聽volunteer聽roles including聽as an聽ACS Career Consultant. As a younger chemist with a non-academic career path, Natalie is passionate about helping聽ACS evolve to reflect the changing face of聽chemistry, and聽create聽an聽inclusive environment where all feel welcome. Earlier this year,聽Natalie聽was elected to the ACS Board of Directors as a Member-At-Large.鈥�

Natalie聽received聽a聽BS in聽chemistry from Bradley University, and聽a聽PhD in聽chemistry聽from聽Washington University in St. Louis.聽

The opinions expressed in this article are the author's own and do not necessarily reflect the view of their employer or the American Chemical 中国365bet中文官网.

Natalie LaFranzo, PhD, Director of Business and Market Development, Personalis
Natalie LaFranzo, PhD, Director of Business and Market Development, Personalis

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