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How to choose images

Background:

Images convey an organization’s values and its intended or desired audience. Because the chemistry community is and should be diverse, images that reflect that diversity are more accurate and will connect more with a chemistry audience. When people don’t see themselves in images, they feel invisible and may even perform worse on tasks (J. Soc. Psychol. 2010, ).Ìý

While it is important to consider various aspects of diversity in images, trying to represent all races, gender identities, ethnicities, etc. in every image is impossible and could seem unnatural. A more thoughtful approach will depict more authentic and realistic images.

Recommendation:

When choosing images, look for ones that reflect the diversity of the audience you have or want to have. The images should also match your content. Characteristics to think about varying in images include race and ethnicity, skin tone, gender identity and expression, age, disability status, body size and shape, and hair texture. When searching for stock images, use specific terms and descriptions so that you can find appropriate images. For example, instead of just “scientist,� “lab worker,� and “teacher,� try “scientist in wheelchair,� “Hispanic lab worker,� and “Black female teacher smiling.�

Do not attempt to show every aspect of diversity in every image (see “Performative diversity in images�). Instead, be thoughtful about what makes sense for your content, its purpose, and your audience. For example, in an image of multiple people, consider whether you can include at least some varied characteristics (e.g., race, gender, age), and make sure that when you choose an image of a single person, you’re not always depicting the same attributes in the same combinations. Seek guidance and feedback from others to evaluate whether your images are depicting diversity and are inclusive. In addition, involve a diverse group of people in the process of choosing, creating, and editing images for your content (see “Involve a diverse group of people in the creative process�).

Examples of websites that focus on increasing the representation of marginalized groups in photos and illustrations include the following:

General

• : A mix-and-match tool for creating images with different skin tones, hair, clothes, and disabilities (free)
• : Icon and stock photos that celebrate diversity (free)

Age

• : Images of people over 50 (free)
• Changing the Narrative and : Images of people over 50 (free)
• Photos intended to combat age stereotypes
• ±«²Ô²õ±è±ô²¹²õ³ó’s : Images of older adults (free)

Body size

• : Stock photos of plus-size people (free)
• : Stock images of larger-bodied people

Disability

• : Photos and illustrations celebrating people of color with disabilities (free)
• : Images of people with disabilities
• : Stock images of people with disabilities
• : Photos of people with disabilities (free for editorial purposes)

Gender

• Stock photo library featuring images of trans and nonbinary models (free)
• : Stock images of women and nonbinary people

Race and ethnicity

• : Photo library of illustrations of Black people
• : Stock images featuring Black women
• : Images of South Asian people (free)
• : Photographers of color
• : Stock photography featuring Black, Latino, and Native American professionals (free)
• : High-resolution photos of Black and Brown people (free)
• : Stock images of people of color
• : Culturally diverse stock photos

Example:

Performative diversity in images

Background:

of diversity and inclusion in images imply a lack of commitment to these ideals and can indicate a desire to deceive the audience or to pursue diversity for only personal or business gain rather than fair representation and true change. For example, having an image of people of color on the cover of a textbook but not inside is a form of bias (J. Chem. Educ. 2007, ). And choosing an image showing diversity that does not match the topic or trying to show every type of race in a single image may seem as if diversity and inclusion efforts are just a box-checking activity and not a thoughtful, intentional process. For example, if an article is about Black scientists, an image that shows many different races might not be appropriate. Instead, an image that shows the diversity of Black people would be a better choice.

Recommendation:

Before choosing an image for content, think carefully about what the image should accomplish, the topic covered, and the intended audience. Fully commit to making diversity and inclusion considerations part of the art process rather than thinking of diversity as a stand-alone factor that is taken into consideration only toward the end of content creation. For example, consider reorganizing the art process to think about diversity and inclusion at the beginning of every project, and recruit a diverse team of people to help create and choose images.Ìý 

Examples:

Stereotypes in images

Background:

Just because an image shows diversity or a person from an underrepresented group does not mean that it is respectful or inclusive. Some images perpetuate stereotypes through the subjects� actions, dress, environment, or positioning. For example, in a science textbook, depicting Black people only as athletes and not as scientists perpetuates stereotypes (J. Chem. Educ. 2007, ). Other examples of stereotypes in images include showing photos of before and after they transition and showing stereotypically gendered imagery of trans people. Publishing these kinds of images reinforces biases and disrespects people. Learning about your audience is one way to recognize and avoid harmful stereotypes in images.

Recommendation:

Examine how people are shown in images, and evaluate whether the images reinforce harmful stereotypes. Some aspects to think about when reviewing images include , such as who is above or supported by others; people’s actions, including whether people are or bystanders; and people’s clothing. Do not choose images that perpetuate stereotypes or that have potentially demeaning portrayals of specific groups.Ìý

Have a range of people review images for signs of bias, especially if the image is related to a cultural group outside your own (see “Involve a diverse group of people in the creative processâ€�). When searching for images that are inclusive and respectful, look for databases by organizations committed to respectful portrayals of people. For example, several organizations have .Ìý

Example:

Accuracy in images

Background:

Images send powerful messages. Images that contain inaccuracies can do harm, especially when the images are of people or related to people marginalized because of an aspect of their identity. Beyond the content in an image, an image’s placement in relation to text may create an error if it .Ìý

Recommendation:

Ensure images are accurate in terms of their content and placement in relation to other images and text. For example, if depicting a specific culture, consider whether the image is .

Example:

Editing photos

Background:

How photographs are edited can greatly affect how the audience perceives them. In addition, editors that have to crop photos may . Photo illustrations—images that include altered photos or photos combined with illustrations—are also prone to bias and can , especially if a photo’s manipulation is not readily perceivable or disclosed to the audience. () can also be inauthentic and treat diversity like a marketing tactic instead of a true value and is not condoned by the American Chemical Öйú365betÖÐÎĹÙÍø.Ìý

An additional consideration is using color and brightness correction for people with different skin tones. Sarah Lewis explains in a , “Light skin became the chemical baseline for film technology.� Properly for people and ensures fair and accurate representation in images.

Recommendation:

Follow your organization’s on editing photographs. ACS doesn’t manipulate images in a way that will mislead or misrepresent people. Carefully consider how to crop images—who is being made visible, and who remains invisible? And when making photo illustrations, ensure that the way photos are edited do not perpetuate stereotypes (see “Stereotypes in images�) or commodify diversity by exploiting marginalized identities for gain. In addition, editors should take special care to accurately depict darker skin tones in photographs.

Skin tones in illustrations

Background:

Many people disagree on the use of orange or yellow as a "universal skin color". For example, for previously saying yellow is a skin color that could represent anyone. “LEGO figurines reflect the norms of a dominant culture under the guise of neutrality,� in the Daily Beast.

Recommendation:

When possible, choose human skin tones for human figures in illustrations. If it is important to use nonhuman skin tones, show a variety of shades of color to simulate the variety of skin tones in real life.

Captions for images

Background:

Captions tell the audience who and what is happening in an image. Failing to mention someone or incorrectly identifying someone may be an honest mistake, but it may also be the result of unconscious bias and can contribute to people’s feelings of exclusion. Consider the common experience among Asians of being . Misidentifying people in a photo can imply that you don’t truly see or care about them.Ìý

In addition, using different words to describe the same action by different people can show bias (e.g., using “looting� to describe a Black person but “finding� for White people in ).

Recommendation:

Carefully consider who you name in a caption and how you do it. Generally, everyone should get equal treatment—for example, full names for everyone. If you do not know everyone’s name or their name is not important to the audience’s understanding, still acknowledge that other people are in the image (e.g., “team members,� “lab mates�). If you give the job title or another piece of information for one person but not another, there should be a good reason.

Example:

Resources on inclusive images

• Apple. Apple Developer.Ìý
• Betancourt, Acacia. Forum One, 2019, revised Oct. 20, 2021.
• FrameWorks Institute and AARP. . Washington, DC: FrameWorks Institute and AARP, 2022.
• Hsu, Tiffany. New York Times, Sept. 23, 2019.
• Ma, Christine. Conscious Style Guide, April 13, 2022.
• PhotoShelter and Authority Collective. . PhotoShelter: 2020.Ìý
• Shutterstock and American Öйú365betÖÐÎĹÙÍø on Aging. 2022.
• Warrington, Siobhan, and Wouter Fransen. . Oxfam International, January 2020.